As the new category leader in heartburn treatment, Pfizer / Nexium 24HR needed to establish itself as the first place to go to learn about heartburn.

We identified the four most frequently searched questions about heartburn and created content to answer each question, establishing Nexium as a top search result.

 

  • Copywriter: Dave Derrick

     Art Director: Stephanie Simpson

    Creative Director / Copy: Craig Shparago

    Creative Director / Art: Ryan Dickey

    ECD: Jeanie Caggiano

    ECD: Mylene Pollock

    Producer: Mike Dahl

    Animation: Gentlemen Scholar 

  • Rather than relying on traditional ads, Nexium 24HR built a search-first content system designed to meet millions of symptom-driven queries at the top of the funnel. These were symptom-based searches tied to education, not purchase intent, positioning the brand as the answer before consumers ever reach the shelf. To support it, Nexium built an entire owned content ecosystem around these queries, ensuring it consistently shows up, informs, and earns trust at the very start of the heartburn journey.