The holidays bring out our worst habits and worst heartburn. Nexium 24HR keeps it in check.

We created a quiz, pairing ten holiday personas with shareable videos and coupons so you could meet your holiday self and still celebrate on your terms.

 
 
 

  • CD / Copywriter: Craig Shparago

    CD / Art Director: Ryan Dickey

    Art Director: Pippa White, Mona Jo Song

    Copywriter: Caroline Ganson

    Designer: Randy Rogers 

    Producer: Evonna Sweis

    ECD: Jeanie Caggiano

    ECD: Mylene Pollock

    Director: Kyle Obriot 

    Editor: Judy Suh

  • The Nexium 24HR holiday campaign drove engagement during a peak seasonal moment, using a quiz, personalized content, and coupons to turn holiday stress into participation, trial, and action.