Introduced in 1893 and still mostly sugar, Juicy Fruit had a simple truth. Over three years, we shifted the brand from a kids gum to something teens actually wanted, with weird, relatable humor that brought the sweetness to life.

 
 

  • Copywriter: Zach Hilder

    Art Director: Ryan Dickey

    GCD / Copy: Al Wyatt

    GCD / Art: Todd Hoffman

    CCO: Marty Orzio 

    Producer: Matt Hunicutt, Liz Miller Gershfeld

    Director: Craig Gillespie

    Director: David Frankham

    Director: Dante Ariola

    Photographers: Staudinger & Franke