MLB: The Show is a sports gaming franchise dedicated to realism. But what happens if the athlete paid to be on the cover disagrees with the way he’s portrayed in the game?

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Dustin makes his case.

PlayStation responds.

Here’s an MLB Sunday Night Baseball broadcast where the announcers join in on the debate.

The campaign won a Gold Effie. Here's our case study video.

  • Copywriter: Josh Fell

    Art Director: Ryan Dickey

    Digital Art Director: Patrick Cinco

    Creative Director / Copy: Jason Elm

    Creative Director / Art: Michael Bryce

    CCO: Eric Hirshberg

    Producer: Marisa Waser

    Director: Harold Einstein

  • For MLB 09: The Show, we drove immediate demand, selling 248,000 copies in the first month, up 46% year over year, while doubling web traffic in the first six days.