We were asked to establish a visual identity for The Honorary Starter, a limited-edition line of golf grips inspired by one of the game’s most iconic traditions, where legends open The Masters with a ceremonial first tee shot. Without access to licensed assets from The Masters, we built a system that captures the feeling through design alone, evoking the moment without ever needing to say it.

We built a visual world from what couldn’t be trademarked: green tablecloths, azaleas, pimento sandwiches, pine straw. A distinct palette, language, and tone. Details that don’t say it outright, but make it unmistakable to golfers.

  • CD / Copywriter: Jimmy Schmidt

    Designer / Art Director: Ryan Dickey

    Head of Accounts: Holly Willis

    Associate Account Director: Kate Jarrell

    Photographer: Krysta Boehm

  • The Honorary Starter sold out its first run and continued to sell out annually, establishing it as a collector release golfers look forward to each year.