The Chicago Gun Share Program was developed as a response to the lack of federal gun regulations and conflicting state laws.

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Case Study

  • ECD / Copywriter: Vinny Warren 

    Copywriter: Clara Malkin

    CD / Art Director: Ryan Dickey

    Designer: Dana Krzysztofiak

    Executive Producer: Kent Kwiatt

    Producer: Cindy Mayer

  • The Metro Gun Share Program generated widespread attention and national conversation, earning coverage across outlets like BBC, CNN, and local Chicago news. The installation generated 73 million earned impressions and 206 million social impressions, turning a local activation into a nationally recognized statement on gun violence. It also featured a built-in donation interface, with an iPad and payment system enabling real-time contributions to Brady United.