Disney Hits is a playlist of Disney’s most iconic songs, yet it was getting outstreamed by The Wiggles. So we partnered with Disney Music Group to turn it around.
We created lo-fi, scrappy spots where Disney songs become the thing that gets you through your day, intentionally ditching big budget spectacle for something more human and unexpected, allowing the music to take center stage.
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CD / Copywriter: Jimmy Schmidt
ECD / Art Director: Ryan Dickey
Producer: Shannon Balmat
Director: Dean Berdusis
Editor: Evan Lee
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We shifted Disney Hits from passive nostalgia to something that shows up in your day, helping reestablish the playlist as a go-to soundtrack for daily moments, not just occasional listening.