Disney Hits is a playlist of Disney’s most iconic songs, yet it was getting outstreamed by The Wiggles. So we partnered with Disney Music Group to turn it around.

For the first time, the music took center stage. We created lo-fi, scrappy spots where Disney songs become the thing that gets you through your day, intentionally ditching big budget spectacle for something more human and unexpected.

  • CD / Copywriter: Jimmy Schmidt

    ECD / Art Director: Ryan Dickey

    Producer: Shannon Balmat

    Director: Dean Berdusis

     Editor: Evan Lee

     

  • We shifted Disney Hits from passive nostalgia to something that shows up in your day, helping reestablish the playlist as a go-to soundtrack for daily moments, not just occasional listening.