a2 milk

a2 Milk is real dairy milk made without the A1 protein, which can be easier to digest. Research showed taste drives dairy milk purchase, and consumers already believed a2 tastes great. So we stopped explaining the science and focused on what matters.

Our campaign showed up across online video, paid and organic social, out of home, digital display, and point of sale.

  • ECD / Copy: Derek Sherman

    CD / Art: Ryan Dickey

    Copywriter: Lauren Sitterly

    Art Director: Krista Stanley

    Account Director: Kelly Kaiser

    Executive Producer: Anwar Khuri

    Sr Agency Producer: Sean Pinney

    Line Producer: Jackie Schroeder 

    Director / DP: Robert Bryant

    Editor: Evan Lee

  • “Taste worth crying over” shifted A2 from a niche digestion-focused brand to a broader, taste-led positioning, unlocking a larger audience and setting the foundation for future growth.